All the work
74 commercials for 24 clients, ordered by brand. All of them play here.
New York Pizza
14 films
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Martijn arrives in New York City
In 2017 we decided we needed to attribute New York Pizza to New York City more in our communications. Yet, New York Pizza is a Dutch brand, so to prevent an international adaptation feel we introduced Martijn, a naïve exchange student from Holland, on his first, quite overwhelming, day in New York.
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Tag-on 'Laptop'
Tag-on for the Martijn campaign.
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'Hurry hurry'
From the Martijn campaign.
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'Hot Dog Pizza'
What's the most typical New York food? Some argue it's pizza. Others say it's hot dogs. At New York Pizza they thought 'choosing is losing', introducing the HOT DOG PIZZA.
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'Ovenschotel'
A woman has just spent hours cooking up an impressive oven dish. When she walks in to serve it, she finds her husband has ordered a 'starter' at New York Pizza. She presents an improbable dilemma.
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'Crashtest'
In this 2014 commercial a crash test makes sure that not only the quality and taste of the pizza is a priority, but the safety of the transport too. A pizza has to arrive in one piece, after all.
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'Reindeer pizza'
Christmas 2018. New York Pizza introduces reindeer pizza. Yes, really. In Finland it's a very common meat to eat. So experiences Santa Claus in his Finnish home village of Rovaniemi.
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'Double Tasty Duet'
New York Pizza introduced two new pizzas early 2020, the Butcher's Choice and the Parmesan Chicken. A difficult choice, if it weren't for the Double Tasty.
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'4 Tasty'
Late 2019 New York Pizza introduced the Four Tasty, an extra large pizza with four toppings. Made for sharing.
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'Turkey Hunters'
Every Christmas, turkeys everywhere are done for. If New York Pizza has anything to say about it, that stops here.
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'Stripper'
New York Pizza understands the value of advertising that gets noticed. For the third year running we made TV work that did not go unnoticed.
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'Plons!', Sicilian Meatlovers
You know the feeling. You have just settled in with your pizza when a drowning man rudely disturbs the peace.
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'VERMIST'
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Chicken Bacon
Bacon made of chicken, can that be done? It can, and it tastes as epic as it sounds.
Undiemeister
7 films
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'Underwear Matters'
Dutch men can be a bit too easy when it comes to their choice of underwear. Too silly, too old, too washed, too loud. Time for them to take themselves seriously, because underwear matters.
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'Boy Meets Girl'
Think twice before you grab that old pair of boxer briefs to meet the day. Because underwear matters, as this young man is about to find out.
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'Biker'
You may think nobody will know what you're wearing underneath, but you never know what your day will bring.
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'Straight jacket'
Men aren't typically well informed on fabric, while men do talk a lot about their need for freedom. We think freedom starts close, really close to you.
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'Three half men'
Undiemeister is already known for their undergarment, but what do you wear to dress your über body? Introducing polo shirts by Undiemeister.
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'Swimming'
To introduce swimwear we developed a distinctive look and feel for the brand to further build on.
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'Daily comfort'
To further explore the brand's distinctive assets, a new TV advert to remind men of the ultra comfortable boxer shorts.
SecuStrip
3 films
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'Achterdeur'
Marijke Helwegen, a Dutch television personality, is known for many things, the tremor in her hands among them. If she can fit a SecuStrip, anyone can.
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'Tuinhuisje'
The second commercial in the series with Marijke Helwegen.
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'Voordeur'
A SecuStrip is a serious obstacle for a burglar. An unremarkable iron strip on your front door keeps most of them at bay. So Marijke can sleep easy again, and her friend Sjors can retire.
Lampdirect
4 films
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'Trap'
Making the point that there are smarter places to cut costs. LED lighting for business, for instance. Directed by Miron Bilski.
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'Zaag'
From the same series. Directed by Miron Bilski.
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'Wood shop'
Early morning, a blue collar worker arrives at the job and puts on rather unconventional head protection. As soon as the lights switch on in the vast wood storage, it starts raining coins.
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Tag-on 'Tick'
Tag-on for 'Wood shop'.
Dropshot, Koninklijke De Kuyper
5 films
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TV campaign 2014 to 2015
Effie case 2015: Koninklijke De Kuyper brings the Dropshot brand back to life. The result: 220 percent more turnover.
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'Red light district'
For liquorice liqueur Dropshot we wrote the line 'Dropshot, liquorice for 18+'. In a TV billboarding campaign we brought iconic liquorice shapes to life.
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'Chainsaw Massacre'
Two liquorice figures find each other against a pink background, floating heart and all. Then the chainsaw turns up, and the screen is covered in bits of liquorice.
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'Mating'
In a green field two liquorice pigs run into each other, and then what happens on a farm happens.
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'Pole dance'
A liquorice stick becomes a pole, a liquorice figure climbs it, and in the dark a room full of liquorice looks on. So much for liquorice being innocent.
Incentro
4 films
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'Zuid-Chinese Zee'
Incentro, a thoroughly likeable IT company, wanted to become better known. This much discussed radio campaign saw to that.
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'Maan'
Incentro has been running a fairly unorthodox campaign for quite some time.
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'Wiegje'
Spring 2019.
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Radio spot 2019
Incentro has been running a fairly unorthodox campaign for quite some time.
Leapp
3 films
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'Aardappeleters'
Van Gogh's The Potato Eaters starts to move, and at the table one of them turns out to be busy with his phone. Leapp sells refurbished Apple devices, so an iPhone with a life behind it already.
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'Daughter'
The same idea with a Monet: the mother sews, and the child in the garden bends over something that could not have been an iPad in 1875.
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'Vincent'
Van Gogh himself, bandaged ear and all, looks up out of his self-portrait and reaches for a phone. The self-portrait as the first selfie.
Bol.com
5 films
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'Winkelsmart', Sinterklaas
One of the most popular commercials of the Sinterklaas season, using well known Dutch Saint Nicolas songs to underline the stress of buying presents in the offline world.
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'Saint Nicolas songs', long version
The same campaign in a longer edit.
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'Kabeltje'
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'Schoonmaakster'
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'Kluun'
Citroën
2 films
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'Vakantiefile'
One of a long series in which Citroën salesman Dennis van de Ven, played by Dutch actor Jeroen van Koningsbrugge, cannot stop going on about his passion for Citroën.
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'Jehova's'
From the same series.
Ditzo
7 films
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John de Wolf at the AMC hospital
Former footballer John de Wolf is in hospital and keeps yanking the curtains shut. Then it becomes clear where the bad mood comes from: his room looks out over the Amsterdam ArenA. With Ditzo you pick your own GP, specialist and hospital.
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'Opzegtermijn'
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'Pechhulp'
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'Chinees'
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'Genaaid'
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'Bereikbaarheid'
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Campaign 'Niet Datzo maar Ditzo', with tag-ons
Nederlandsche Betaal en Wisselmaatschappij
2 films
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TVC 'Halve munt'
A series of mini commercials to help entrepreneurs import more cleverly.
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Radio campaign Q4 2016
A campaign for a company positioning itself squarely as a disruptor in financial services.
Social Deal
1 film
Tellow
1 film
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'2 Lives'
Why would you still be on a payroll? For the traffic jams? The bad coffee? Go freelance. Do not let the bookkeeping stop you.
HalloStroom
1 film
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'Naakte daken'
It is rather obscene how many naked roofs there still are in the Netherlands. Renting solar panels takes no hassle and no investment.
CIWF
3 films
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'Mutation'
Campaign for the French branch of CIWF, an organisation campaigning against factory farming.
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'Social distancing'
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'Long transports'
Van Lanschot
3 films
Danerolles
1 film
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'Relatietherapeutje'
From 2012.
Koninklijke Landmacht
2 films
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Commandos
From 1997.
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'Banenwinkel'
Argeweb
1 film
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Radio campaign 2019
For web host and provider Argeweb, aiming at top of mind awareness.
Autotrack
1 film
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Radio commercials Q2 2017
Showing just how much fun it is to browse cars online.
Essent
1 film
Bassets
1 film
Gouden Gids
1 film
Amsterdam Gay Pride
1 film
